It all starts with your Whys…

July 12, 2018


If you were building a house that you wanted to last you wouldn’t build it on sand.  You would make sure you had solid foundations to build on…right!?!?!  And the same goes for business!


When you’re starting a new business it’s important to get crystal clear on what you want to do, who you want to help and why you want to do this, and to validate your ideas before you go charging off.


But it can be all too tempting to rush straight into trying to get your business up and running without giving too much thought to the foundation stage. 


For some people, there are more exciting things they’re keen to jump on to.  Whilst for others, like me, it’s because the road to starting their business has been painful and the last thing they want to do is reflect on where they’ve just come from.


But taking the time to reflect and clearly define your Whys will save you a lot of time, energy and frustration in the long run. 


It will stop you from creating a vanilla brand where you’re trying to talk to everyone and resonating with no-one.  It will stop you from going round in circles because you’re afraid to focus on what you know in your heart you really want to do.  And it will stop you from replacing a job that ground you down with a business that does the same.


Your Whys are the lynch pin that will drive you forwards and fill you with a sense of purpose.  They will…


>> Provide you with the motivation to keep going, even when the going gets tough

>> Give you the courage to overcome your fears and take actions that scare you

>> Help you get clear on your expertise and talents

>> Enable you to better understand what makes you tick and what you really want from both your business and life

>> Allow you to get clear on your story and gain an understanding of how you can use it to connect with and inspire others

>> Give you the courage to be visible and tell the world about who you are and what you do

>> Provide you with the ability to build the right business to support your life goals


So before you get carried away with setting up your social media accounts and networking, stop and ask yourself this…


>> Why do I want to start my own business rather than work for someone else?

>> Why do I want to start this particular business?

>> Why do I want to work with this particular customer group?

>> Why am I the best person to help my ideal customers solve their problem or achieve the outcome they desire?


Everyone’s drivers are different.  So what are your Whys…?



Are you ready to start your own business so you can leave your corporate life behind and carve your own path in this world?  Then book your Build Your Business session now!


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